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Work From Home – Story of 2 Successful start-ups that stood out from routine culture

Well before the worldwide catastrophe for millions temporarily brought a halt to the commute to work, a rising number of people had said goodbye to their restrictive journey to work. It is no longer essential to be an active member of the team in a workplace full time. Kudos to the ever-evolving technology such as Skype, Facetime, Slack, Zoom, Google Hangouts, authenticator software, and cloud storage; not to mention text and emails. Several forms of work can be done from a home office just as quickly, if not more.

A year ago, there was no culture called “Work From Home” or “WFH.” But now, you would have the privilege of doing what you liked or were good at in an ideal working environment and would get rewarded for it without getting out of the door. According to the Freelancer Incomes Around the World Survey 2018, almost 15 million individuals in urban India live this fantasy. They are self-preneurs, also referred to as self-employed persons running one-person firms. They are a part of the rising community powering the digital economy of India.

Due to this Pandemic, people are going digital and working from home. To develop a practice of work from home needs no experience; Passion is the foremost requirement for any business. A homemaker can also start his/her business with less investment. Work from home started as new normal, but now it’s the new reality inspiring more people to start their own business with the privilege of working from home.

Here are two examples that have changed the perspective of society during this Pandemic.

1. Jyoti Vora: Serving meals and Standing out the culture “work from home.”

One of them is Mumbai-based Jyoti Vora. She owns and controls her love for cooking by entertaining unfamiliar individuals at home for exquisite Gujarati meals. This idea of social dining often referred to as home pop-ups, has made it possible for the housekeeper to earn well, even launch a small catering company. I make a profit from the catering sector of about Rs. 12,000 per case, says the self-preneur. According to Jyoti, Catering startups can generate revenue up to Rs. 15,000 to Rs. 22,000 per month.

A luncheon at home means inviting 5-8 guests to eat authentic, multi-course food to give them a taste of your area or speciality. Enlist platforms such as ‘Authenticook’ and ‘Eat With India,’ which manage marketing and payments, on the websites to ensure a more straightforward launch. These platforms will help you arrive at a number as the price decision lies with you. According to Ameya Deshpande, Co-Founder, Authenticook, we help the host decide the best price based on prior demand and reviews from guests for similar meal experiences. Vora has been organizing foods for four years now with Authenticook.

Revenue Possibilities

A traditional meal is priced above Rs 1,500 with 5-6 items, whereas a light meal with snacks is priced above Rs 600-800. Non-vegetarian choices are priced a little higher. You can organize cooking courses priced at Rs 2,000-4,000 per head, besides providing meals. The regular, main expenses will be maintenance and grocery, costing Rs 400-500 per head.

The one-time charge will also come out of your wallet for kitchenware and decor for around Rs 6,000. Instead of the operator, the sites charge diners a service fee. 15-25% of the maker’s price is hiked up, as seen on websites as the final price. You will raise over Rs 20,000 a month plus after subtracting taxes and fees, says Sonal Saxena, co-founder of Eat With India. Earnings for visitors differ, she says, by the venue, food, and cost.

2. ZYIA Active: Online Event

The coronavirus pandemic has left no organization or enterprise unaffected, prompting corporate executives worldwide to shift their marketing plans to help ensure economic sustainability rapidly. Although we learn about the hospitality and travel industries’ problems regularly, those who run a home business face exceptional situations that are not addressed in the news.

ZYIA Active - Work From Home
ZYIA Active – Work From Home

For starters, ZYIA’s effectiveness depends heavily on all sorts of social interactions to pull together individuals who are excited about the brand of activewear. Advisors are based worldwide and focus on in-person events to network and market goods to these members who are in work from home mode. The company has immediately updated its in-person party organizing guide to complying with the present state of affairs. It became apparent that the Pandemic would alter the way ZYIA works.

To help you plan for performance, ZYIA Active has updated and evaluated these guidelines.

Prerequisites of the Event:

Set a date and start planning for approximately five days. Doing so, helps you to plan and construct the list of participants, long ahead of the gathering, if necessary. Start encouraging your followers to participate in the gathering. Promotion can include but is not limited to publishing posts and stories on Instagram, making a Facebook event page, and email marketing. By sending a direct message to you or completing a brief registration form with crucial info, allows your followers to “sign up.”

Consider having a secondary aim to help draw more individuals to the event: teaching a talent instead of just marketing a commodity, collecting funds for a local cause, or marking a career anniversary or related accomplishment. Getting a second intention gives the crowd more opportunities to join you, and after the experience finishes, it will leave a lasting impact.

During the Event:

Identify a substitute for a viewer. By answering specific questions and communicating with you during the gathering, your representative will make those streaming but not participating feel more relaxed. By posting event information on their accounts, posting friends with product reviews, or addressing popular questions from a user viewpoint, this person may also act as a spokesmodel. Typically, like special deals or other motivations, you’ll want to give your substitute an opportunity.

Give exclusive deals, drawings, and specials where necessary. Long after you finish capturing, these rewards help create suspense, develop interest, and keep the audience engaged. When you hold a multi-day celebration, generate urgency by providing “last chance” rewards for early bird specials, such as exclusive discounts, work from home discounts or free delivery.

Make a member of the team that accompanies you. His or her friends and family want to see and recommend what they want, and getting them there will help introduce you to fresh clients and build interactions with your audience as well.

Post-event requisites:

When the auction ends, don’t disappear into the sunlight. Alternatively, connect with participants and create brand awareness by communicating new product launches and future offers first. By providing discounts for referrals with exclusive promo codes, transform former attendants into potential global brands.

Wrapping up

Other self-preneurs who practice work from home are expanding at a rapid rate, just like Vora. They find tons of job openings online, from Catering services to Online event management. 41 percent experienced fast growth within a year, with 80 percent operating with foreign and domestic consumers, according to a January 2018 PayPal survey conducted by 500 Indians.

If you are one of the self-preneur who developed a business during work from home practice or know someone who is, do write to us and we shall cover their story too.

What do you think?

Siddhi Bhanushali

Written by Siddhi Bhanushali

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