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Apart from creating imbalance and unfortunate circumstances worldwide, the pandemic years 2020-21 have been a blessing in disguise for few establishments. Kim Kardashian’s companies like Skims and KKW Beauty rank among those establishments that pivoted her fortune despite the pandemic.
This year, Forbes on the 6th of April announced the inclusion of Kim Kardashian West in the list of billionaires. Her inclusion in billionaires comes after her younger sister Kylie Jenner got excluded from the list in 2020 because of overvaluation issues.
Born to Robert Kardashian and Kris Jenner on 21st October 1980, Kim Kardashian grew up in a well-to-do family and environment. Her family got exposure to the media culture and fame way before her career because of her father’s profession.
Robert Kardashian was ranked as one of the top lawyers of his era. He was one of the lawyers who fought the international attention grabber trial in history, The O.J. SIMPSON’S CASE.
Belonging to an upper-middle-class family, Kim Kardashian participated in several fashion events during her teenage, which helped her in developing interest in the fashion and modelling industry.
Kim Kardashian’s journey is not a typical rag to riches one and inspires people from both the spectrum of the economic divide. Her successful career as an American television personality, entrepreneur, and influencer shed light on the beauty with the brain combination.
Please go through the article below to read about Kim’s success story and know more about the mindset behind her monumental success.
The Beginning of Kim Kardashian’s Journey
Born and brought up in an affluent environment, Kim Kardashian managed to connect to people in the fashion industry. Kim became a close friend of a well-known public figure and television personality, Paris Hilton. In her 20’s it helped her make an appearance on The Simple Life. The Simple Life was an American sitcom-cum-series (2003-2006) that got televised on Fox and E! Entertainment, which helped Kim capture the audience’s first impression.
In 2006, intending to expand, monetize and channelize her unique fashion sense, Kim in collaboration with her sisters Kourtney and Khloe, started a boutique called D-A-S-H. With the first store opening in California in 2006, the clothing and accessories boutique grew leaps and bounds till 2018. Owing to Kim Kardashian, Khloe and Kourtney’s own brands, the boutique is no longer operational, with the last D-A-S-H outlet closed in 2018.
Apart from her initial business venture and appearances in The Simple Life, Kim Kardashian also acted in the famous reality show, The Hills. According to the public domain information, her scenes didn’t make it through the final edit. Thereby preventing her second appearance in the American Television space.
Finally, in 2007, Kim Kardashian and her family embarked on a show that changed the Kardashian-Jenner family’s whole life. Keeping Up with the Kardashians (Season 1) first episode aired on the E! network on 14 October 2007.
Keeping Up with the Kardashians
Started in 2007 on the E! network, Keeping Up with the Kardashians consists of 20 seasons and 273 episodes, televising the Kardashian-Jenner clan’s life. With the 20th season being the final series, the show managed to accumulate mixed reviews.
Though the show is coming to an end, the family drama got successful in uplifting Kim Kardashian’s social lives, especially her sisters. In a media brief, Kim Kardashian, the new billionaire, even said, “Without Keeping Up With The Kardashians, I wouldn’t be where I am today.”
According to the public domain’s financial reports, during 2019-20, 20% of Kim’s earnings were the show’s by-product. Though the amount is meagre compared to her $1 billion net worth, the show acted as a way rather than a tool for her wealth.
The show exposed the Kardashian-Jenner clan’s life and psychologically lured the audiences into their fashion closet. That, in turn, helped to upscale the profits of her and her sister’s beauty brands and establishments.
The risk of allowing audiences to peek into their lives and then navigating them to businesses depicts Kim’s unmatchable and entrepreneurial mindset.
Furthermore, the reality show also acted instrumental in elevating Kim Kardashian and her family’s humongous followers on social media site Instagram.
Name of the family member Followers on social media
Kylie Jenner Instagram:224 million
Kim Kardashian Instagram:213 million
Kendall Jenner Instagram:158 million
Khloe Kardashian Instagram: 136 million
Kourtney Kardashian Instagram:115 million
Kris Jenner Instagram:40.1 million
KKW Beauty & Skims
The two companies, KKW Beauty and Skims are the primary source of earning that fetched the billionaire tag for Kim. In 2017, KKW Beauty Provided premium cosmetic products, especially contour kits that get socially marketed on Instagram and Twitter. Her colossal following and appeal led to a whopping $100 million revenue for KKW Beauty in 2018’s end. In January 2020, Kim Kardashian sold 20% of her acquisition in KKW beauty to a well-known beauty brand for $200 million.
Apart from the beauty brand, Kim also launched a shapewear company, Skims, which skyrocketed in 2020 because of the pandemic. People found the apparels on Skim comforting and easily manageable because of WFH restrictions. Thereby increasing the profits of the company.
According to Forbes, Kim holds stakes worth $200 million in Skims.
Also Read about the Inspiring story ofJessica Alba and The Honest Company.
The management of both the companies, KKW Beauty and Skims, depends mainly on the social media marketing on Instagram and Twitter. That integrates her businesses with the ongoing and exponential digital boom, leading to stable and consistent growth.