Facebook Debugger
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Introduction of Facebook Debugger 2021

The Facebook debugger is a tool that enables the advertiser to see what information it picks from the website pages and whether it is displayed correctly or not. Facebook provides a cache for each URL shared, where the data remains saved up to two weeks.

Using the Facebook debugger, the user can preview and debug the information, banner, or images appearing on the FB page and ensure that the website information is displayed accurately, both conceptually and aesthetically.

Using a Facebook debugger is quite a comfortable support to ensure that the brand’s image is projected uniformly across all digital touchpoints. The best part of this debugger is that it does not require any coding or technical skills to do the checking part. All you need to do is click on the following link:

https://developers.facebook.com/tools/debug/

and paste the URL that you want to check. Further, you customize the displayed link.

Once you click the link, you will find a ‘Debug‘ button. Pressing it shows you what information Facebook has picked.

Facebook For Developers
Facebook For Developers

Checking the page is no easy task; you may end up missing some or the other element. Thus, to check wide enough to cover all information pieces, Facebook debuggers classifies the page elements as Open Graph Elements. You will be taken to all checkable portions of the message through:

  • og:url
  • og:site_name
  • og:title
  • og:type article
  • og:image
  • og:description
  • og:updated_time
  • article:published_time

As you can see, all these elements need to be invariably correct; else, it may create confusion. The Facebook Debugger proves to be a life-saver for the social media-focused advertiser. Thus, you leverage this social media network’s power to the best by ensuring only correct information reaching the audience.

In and Out of Facebook debugger

Facebook Debugger helps carry a quick audit of the page you intend to share on Facebook. Since a few glitches may happen in the process, the tool can help avoid those. The common types of errors possible to debug with this tool are:

  1. Inferred Property: Facebook cannot find the image set, or you have kept multiple properties set for the post to use for images. This ends in having no image in the post. Debugger report tells you about it and enables you to take necessary corrective measures.
  2. Extraneous property: Debugger points explicitly which open graph property is unrecognizable and causing an issue.
  3. Open Graph Errors: All Open Graph elements mentioned above and the properties attached to it are picked and intimated about when the debugger fails to recognize those.
  4. Parser Mismatched Metadata: When little mismatches like title spaces or date formats interfere with the page’s smooth display on Facebook, the debugger points out the exact problem and allows you to fix it.
  5. Share App ID property: This error occurs while trying to integrate a separate app with Facebook. The failure to set the app_id property creates this problem and, thankfully, can be found out with the debugger.

How is the Facebook debugger useful?

Maintaining the sensible as well as an appealing image of the business is very important. Only having a Facebook page does not guarantee the brand’s success. There can be many slips in between. The standard errors have been discussed in the sections above. Let’s explore quickly how debugger makes the life of a brand manager and promoters easier.

  1. It gives a fair and unaltered preview of how the page will appear in the Facebook post. Thus, any aesthetically or logically misplaced element can be fixed, allowing the user to project the brand’s best image to the world.
  2. Fixing the error is not done automatically, though. The developers need to revisit the source code to make amendments. It can be mentally exhausting and time-consuming too. Using Open Graph elements, the debugger cuts the fixing time considerably. It tells the part or element precisely where the change is needed. Thus, instead of sifting through the whole page’s code, the developer pays attention only to the problematic part. Error search time reduces, which helps to carry out the promotional activity well in time.
  3. The most promising thing that debugger does is to issue warnings regarding the errors. Warnings mention the changes that Facebook wants the page owners to make on their property. It can be as menial as missing tags or as conspicuous as corrupted Open Graph data. So, every small or big error is taken care of well, and only the best cut reaches the audience.
  4. The Facebook debugger can be accessed for the WordPress sites too. WordPress sites can employ two essential plugins – Open Graph for Facebook and Yoast SEO. These plugins can help WordPress blog owners find how their posts will appear on Facebook and plug all the errors that interfere with the post’s deliverability. The process involves deploying the tag to the pages or editing the individual blocks following Yoast SEO suggestions.

Why errors occur? The erroneous display of the page is an outcome of a problematic scraping process. Facebook uses crawlers to capture various page elements comprising the title, image, description, etc. The scraping process picks the elements based on the information provided by crawlers. If the crawler has not picked the elements the way you wanted, it may result in low quality and readability of the post or ad. The debugger shows the preview of what scraping did, points out the mismatches elements-wise, and helps the businesses serve the best content.

Open Graph - Meta Tags Data - Using Facebook Debugger
Open Graph – Meta Tags Data – Using Facebook Debugger

A few important techniques to use with “Facebook for Developers” that can help to fix the issues

Facebook Debugger provides certain quick fixers. One is Scrape Again. This action clears the cache of your page maintained by Facebook. It helps display fresh content without any interference from the cached information.

The second action is managing the OG tags. By fixing the issues related to OG tags, the correctness of the page can be achieved easily.

To sum up, the Facebook debugger is easy fixing support that app and site owners can utilize to maintain the brand’s message and image across all platforms. Using this fixing tool, the change in results is undoubtedly going to be on the positive side.

What do you think?

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Written by Ravi Mehta

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