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Digital Marketing Specialist – 5 effective things you must know before starting your career



Digital Marketing

Digital marketing specialist is a top career choice for every marketing aspirant in today’s world. So, what is Digital Marketing? Digital Marketing is considered hypernym, it is also known as Data-Driven Marketing. It has several smaller divisions that work in different directions and contributes to the firm’s overall growth. Digital Marketing can also be considered as a technique performed over digital platforms i.e. the internet for the introduction and promotions of goods and services.

The future of digital marketing is booming in all parts of the world. Recently the industry has taken everyone by surprise in India. Nearly 25 to 40% of the marketing efforts are dependent on Digital Marketing. Nearly 42% of brands in India choose social media platforms as their core element of marketing strategy.

Reportedly there are about 20 lakh job openings available in the field of Digital Marketing.

Looking at the above numbers, The digital marketing industry is on fast-paced growth. Many reasons make it desirable. Here are a few reasons that I am highlighting for you:

Highly flexible – It is really very flexible since the entire work can be done over the internet. There is no restriction on a particular place. It gives an option for remote work. It really doesn’t matter in which corner of the world you are! all you need is a device connected to the internet.

Easy – Learning the craft right solves the hectic physical burden of traditional marketing to easy clicks. An absolute User-friendly medium.

Cost-effective – Maximum output with minimum input. It is cost-effective for small as well as large-scale businesses. I must say digital marketing is a “cost-effective deal” for anybody and everybody.

Easy Engagement– The engagement with consumers is high. It gets you more income and more positive prospects with easy interactions.

Digital Marketing is a Phenomenal field! Isn’t it?  Why not have a look at some:

Frequently asked questions

1. How to become a Digital Marketing Specialist at a Digital Agency?

You can pursue a Digital Marketing career by applying for an internship in a digital marketing agency. A digital marketing Internship helps you to gain the right skills and learn from scratch. Once you scale up yourself with an Internship as Digital Marketing Specialist, you can easily get a job in the digital marketing industry.

A relevant Digital Marketing Degree gives you more knowledge about the field. There are various courses online, some are for free, you can enroll yourself to acquire detailed knowledge. You can go for a paid course too. Try attending Networking events, it gives the global perspective for your craft, it unlocks the right direction and proper guidance from the experts.

Marketing Manager At Digital Agency

Marketing Manager At Digital Agency

Read the experiences shared by renowned leaders in digital marketing to map the right insights for the same.

2. Which are the top 5 Digital Marketing Courses for free?

 #Google Online Marketing Challenge– A comprehensive course for aspiring Digital Marketing Specialists. It is free with the real-world experience in digital marketing element makes it’s a good option to start with.

#Word Stream’s PPC University– It is a Mobile-friendly option, now you can learn whenever you have time. It is a mutually beneficial site to access the number of webinars and white papers.

#Social Media Quick Starter Digital Media Marketing Course – A comprehensive guide to learn digital marketing strategies for social platforms. Ideal for beginner-level marketers.

#Udemy – Udemy offers a wide range of courses in digital marketing with certification. They have free courses and sometimes you also see a course with price but the charges are so low that you’d not feel the pinch at all for the price they charge with certification. After completing certification exams graduates receive the badges for their resume or LinkedIn profile. A Tip – Don’t forget to check the offer on their website.

#Alison – Free Diploma in E-Business – Founded in 2007, it is one of the largest free online learning platforms. Don’t wait for anything else just click and benefit yourself now.

3. How to Start a Digital Marketing Agency business?

Reportedly by NASSCOM India, India Ranks 3rd in startups ecosystem worldwide. Every day businesses are born on the internet. Digital Marketing Industry is worth $2.7 billion in India. Starting up the Digital Marketing Agency is a big YES!!!

Digital Marketing Agency Business Startup

Digital Marketing Agency Business Startup


4. What does a Digital Marketing Specialist mean?

A Digital Marketing Specialist is responsible for pulling the relevant customers on the internet with the ultimate drive of purchase intent. Helping brands Digitally to build respect and trust. He/she uses digital channels to generate business leads and brand awareness. Digital Marketing Specialist’s salary at entry-level ranges from INR 4.0 – 10.0 LPA

Digital Marketing Specialist

Digital Marketing Specialist

5. What are the different job positions available in Digital Marketing Agency as Digital Marketing Specialist?

Digital Marketing Manager– The manager overlooks the overall content strategy and marketing campaigns. Analyzing marketing efforts and tracking the results. Increasing brand awareness and gaining new customers.

Marketing Automation Coordinator – Technology-focused profile requires the ideal skills in understanding the software to help understand the target customer’s behavior. Involves measurement tactics to track the campaign performance.

Social Media Manager – A social media manager primarily focuses on regularly managing the social media schedule for posts and observing audience responses. The social media manager also creates posts with the help of SEO specialists and a digital marketing manager.

Content Marketing Specialist (Digital Marketing Specialist)– This position is for someone who curates content as “the creator of content”. This person works on developing the best-suited strategy that ensures an increase in traffic as well as Google ranking.

SEO Manager – An SEO expert uses skills to enhance the company’s content using strategies on google as well as on social media. SEO expert provides the keywords to set the content right and helps to generate maximum output for the content.

Above are the job positions available as the Digital Marketing Specialist, if you choose to be a jack-of-all-trades, there’s nothing like it. Identify your niche, get set started

Checklist on how to start your own Digital Marketing Agency

Step 1 – Create the website, you need an awesome website, the platform to showcase your offerings.

Step 2 – Create Social Media Presence, it works as the Pull factors to reach the target audience or the customers.

Step 3 – Become a Google Partner, apply for google certification. By Signing up for certification, you can get to access a wide range of benefits offered by Google. Google partners is a marketing program by Google for advertising agencies, digital marketing professionals, etc.

Step 4 – Picking up projects, you can start with picking up your projects from freelancer websites like Upwork, worknhire, freelancer, and many more. This could be your stepping stone in the field of digital marketing.

Step 5 – Creating Relationships, Maintaining, and servicing the clients plays a vital part. Regular interactions are the most effective tool in this business.

Step 6 – Registration, As a Digital Marketing Specialist agency, registering your company is very important. The ethical firm allows its customers to gain trust easily. Suggestion, a free consultation if you are looking for registration of your firm.

Step 7 – Crack Exam, register your website on HubSpot and crack the inbound marketing exam.

Step 8 – Creating Content, Content is the king, if you can make your guests stay on your site, they can also be interested in buying your services.

Step 9 – Creating the landing page, can be beneficial to generate leads.

Step 10 – Target the industry, know your audience with attention for right demands it bears all the fruits.

I hope this article will help you to start your own journey in Digital Marketing. And Remember!


“The Beginning is always NOW”


Believer of the quote that Humans can never stop learning, Shalini is a graduate in psychology and currently pursuing her Masters. She has donned many hats, from being a professional event manager, lifestyle brands influencer, to being content curator. Shalini is a versatile writer, her writing ranges from everyday motivation, social media quick hacks, brand stories to writing about inspiring individuals. Shalini leads the bandwagon as the CEO at Robust story.

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