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Easy Guide to Digital Marketing and Digital Media for Beginners in 2020



Over the past few decades, marketing has had to keep up with the content due to leaps in technology with our relationship to it ever since. In today’s world, where the internet is entwined with everything we do, the importance of digital marketing becomes very clear. It has also become an integral part of what business means to its customers.

What is Digital Marketing? Are you a beginner in the field of Digital Marketing? Are you going through similar questions?

Well, you have clicked on the Right Article! This article is a complete guide to Digital Marketing.

After looking at the above snapshot we can imagine why it’s important for all of us to know about digital marketing.

Evolution of digital marketing

In this world where we have millions of people who use social media on the regular basis are expected to be least familiar with the core topics of digital marketing. In simple terms, digital marketing is the promotion of products or services over the internet through electronic media. People consume digital content on daily basis.

For example – in the beginning, we would all read the news in the newspaper. But ever since we’ve got smartphones and tablets, everything is bound to online activity.

So, very soon the traditional platforms might become the stories of the past. I would like to add about the recent outbreak of COVID-19. We’ve avoided reading newspapers due to safety concerns, this has given a massive setback to the traditional way of reading news.

Likewise, the accessibility of instant updates of news is giving a bigger blow to the traditional format. Hence we can say digital marketing has completely taken over the marketing industry.

Let’s talk about the Evolution and history of digital marketing. This was first used in the early 1970s where a programmer called Ray Tomlinson first sent an email, and through this, it was established that you could communicate using machines.

But this was just the beginning of the lesser-known world of Digital marketing. Did they know that it would create a revolution in the field of marketing?

As the number of users increased, the landscape evolved from email to search engines like Archie yahoo, google, eCommerce sites like Amazon, eBay, and many more. Also, the better starting point for the history of digital marketing was the year 1990. This was when the term digital marketing was first used during the launch of Archie, the first search engine.

Check out the image for a quick understanding of the Evolution of digital marketing over the years. The mass adoption of the internet into everyday life is the single most significant event.

This is where you see how digital marketing was in the play ever since the beginning.

What is Digital Marketing?

It is a platform or merely a medium through which you can get a lot of followers, or you can promote your products, and services. That’s not it…! Marketing in the digital era is the new buzzword that is used in recent times. It encompasses all the marketing efforts that promote your products or brand using electronic devices over the internet. It leverages online marketing tactics mainly like search marketing, email marketing, social media marketing, and mobile marketing to connect with current and prospective customers.

If you go by the definition by authors:

“Marketing in the digital era is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications etcetera (Kotler and Armstrong, 2009)”

A simpler definition:

“Digital Marketing is basically Internet Marketing”.

“Digital Marketing is advertising delivering through digital channels”.

Digital marketing is any form of marketing product or services that involves electronic devices.

Why Digital Marketing?

What’s the need? What is the necessity for us to learn about marketing in the digital era?

The prime reason would be because marketing has a lot of options. It is always related to the strategies associated with it, and you can also get creative & experiment with every little aspect of the marketing campaign. When you compare this with the traditional way of marketing, it is unimaginable. The tasks which you can complete online cannot be done with the help of conventional marketing.

Traditional Marketing has Limitations, Using Traditional marketing mediums such as Printing ads, phone communications the reach is limited. Whereas Using different digital marketing platforms the reach is global. You can measure your reach to the target audience or the customers. Digital Marketing is always cost-effective compared to traditional marketing in the long run.

What are the types of digital marketing?

The Above links give the required information about all the possibilities of types of marketing in the digital era.

Every digital content starts with SEO. In the field of marketing in the digital era, like the old saying goes “content is the king” is proven correct at every stage of digital marketing. The overall marketing strategy shows optimum results when we use digital marketing tools effectively.

Moving ahead, We need a medium to reach our customers or prospective customers.

Digital Media – One of the mediums in marketing in the digital era!

Digital Marketing

Digital Marketing

Let’s see the laymen’s definition for digital media:

“It is any piece of information broadcast to us through the screen”.

There are various types of digital media – a format in which we come in contact with the information.

Check out the types with examples:

  • Audio- Listening to MP3, soundtracks files.
  • Video- online/offline videos, movies, live videos.
  • Photos/ illustration- it’s Everywhere on digital media, any pictures /illustrations convey the information act as a medium.
  • Text- any writing allows you to navigate through the interface of the digital medium.

Here the “formats” more importantly have to do with how we experience a particular piece of media and “content-type” refers to what medium is being used. So let’s see the content type in short.

  • eBooks- it’s a medium with PDFs, e.g. Kindle
  • Blog posts/ articles- Transmits the digital information
  • Social Media- Instagram, Facebook, Twitter, YouTube, etc.
  • Advertising- website banner ads, search ads, video ads, social media ads.
  • Digital arts– some digital media creators produce illustrations, videos, music, or pictures in the form of creativity.

With the basic understanding of marketing in the digital era and Digital media from this article, take some time out and explore how these work. Try observing how content can create reactions—experiment by developing content and finding the audience’s reaction.


Believer of the quote that Humans can never stop learning, Shalini is a graduate in psychology and currently pursuing her Masters. She has donned many hats, from being a professional event manager, lifestyle brands influencer, to being content curator. Shalini is a versatile writer, her writing ranges from everyday motivation, social media quick hacks, brand stories to writing about inspiring individuals. Shalini leads the bandwagon as the CEO at Robust story.

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