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Why is it that some brands scale their growth rapidly and some brands fail? some brands break through all of the noise in the market, while other ones just peter along and don’t see the success that they’re looking for. Welcome to Robust Story we share articles daily. Do not forget to like us on our social media handles. Today we going to dive into psychological facts hid for business growth. So let’s get started! First of all,
What Is Brand Psychology?
So it’s basically the things that make you, The you in the market with all sorts of different symbols and business aspects. So it can be anything! like your logo, which is what everybody can see and thinks of your brand, down to your catchy phrases or even a specific scent Example: Abercrombie and fitch They are branding, and they are becoming recognizable, just through that insane amount of cologne that they spray in their store.
Brand Psychology is brand intentional alignment over a period of time So you are continually shaping the way that your ideal client perceives you, with means of all those different psychological triggers and symbols. So it’s you shape your Brand by all of the touchpoints with a cultural context that you’re living in. Hence it is an intentional alignment over a period of time…
Why Brand Psychology Is Important?
Let’s see, a really simple and useful one is from the American Psychology Association say, it’s the study of how the mind works and how it affects behaviour. it’s obvious why psychology is so important in branding because if we’re selling to humans, we have to know what makes them act in a specific way. We have to appeal to their human instincts, whether they are conscious of them or not, right?
Touch The Heart
The first secret is that you have to understand that humans make decisions emotionally first.
Then they back it up with logic. So your brand must meet them at that emotional plane. we want to convey a specific personality, we want to tell stories, use images, everything that’s going to hit your ideal client at the heart and gut level, as opposed to just appealing to their brain, it should appeal to their heart to make them ultimately choose you. And then we will also need to back things up with logic. So why logically should somebody choose your product or service? You can’t just have a purely emotional plea or argument, that will get you so far but you have to back it up with that logic so that once that buyer’s remorse kicks in, they can rationalize why they bought your brand in the first place.
Humans are social creatures.
The second psychological key is to understand that humans are social. we are building our identity with our brand within that social construct. our base brain, like our reptile brain, doesn’t ever want us to be stand out from the tribe or norms. This goes back to our caveman and hunter-gatherer days. It would be dangerous to just completely stand alone. So we are being influenced by everybody around us. Think about the restaurant that has a queue outside the door. That one’s automatically more appealing, even if there’s one right next door that is completely open and ready to serve you food. Logically, that doesn’t make sense. we automatically assume that the restaurant is not that great hence everyone is buying from here…! Relatable right? because humans are social animals, our psychology supports that. Hence while building our brand, We have to create that social safety within our own brands. We can do this by using testimonials, by showing how many people follow us on social media, by having case studies, or just by even interacting with other influential peers. It shows that other people trust us, so they can trust us too.
The more that we see something, a person’s face, a logo, anything, the more we start to notice it. It’s going back to that reptile brain. Anything that’s new is exciting but we do find it difficult to try new things its psychological human fear what if it’s dangerous, or not good, etc like strangers.
Yes, we don’t talk to Strangers we believe and share to be Careful of strangers. They might be turned to harm you, trick you, or whatever. But if you see somebody a lot, you begin to like them.
So here you can play into this by just consistently showing up. Even if you are not doing anything else be Infront of their sight, share, convey who you are through social media or etc. If you are showing up where your ideal clients are, and where they can see you, That consistency is going to build trust over time. And you would not sound strangers to them.
You can tap into their brain if you understand the reward system in your ideal client’s brain. So we’re constantly looking for hits of dopamine, the distraction hormone in our brain. if you can provide content that isn’t just factual or useful, but also really entertaining, exciting, or just something that’s fun to watch. you are going to be lighting up those pleasure systems in people’s minds. You’re giving those people the “nice” moment that gives them that hit of dopamine that just feel-good hormone that’s in the brain that makes people want to keep coming back again and again to your brand.
Understand the fact that psychology is a core determining factor if your brand is going to be a success or not. So it makes sense to pay attention to how our brains work. These are the simple tricks to keep in mind while building your brand. It is not always you need to spend money, use Technology or techniques to build your brands, these simple aspects will surely give you evident results. Try, use them, and lets us know if it worked for you or No.