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The desire to get your name out there can be ineffective if you don’t have a clear strategy behind it. So if you’re just hoping that it’s just going to happen naturally, yes, sometimes it does, like people talk about you, if you have a really great product, if you give them a great experience, they’re going to tell your friends, but we can also be more strategic about increasing the brand awareness so that more people know about you.
Step Number One – Pattern Interruption
Understanding how the human brain works are extremely important here. our brains are actively filtering out as much stuff as possible throughout our day, there are thousands of advertisements or brands that we’re exposed to every single day. So our brain is doing the bulk of the work, making sure that we don’t get overwhelmed with all of the options out there. So you really have to break through that mental barrier By exercising The pattern interruption. You have to wake people up, just get them to pay attention first before they can ever realize! if you can help them, they’re going to remember you and they’re going to pay attention. Replace the advice or belief with the opposite.
One example: a common piece of advice that people are always giving is that to have success in your brand, you just need to be yourself.
Okay, this sounds fine, right?
But it’s tired advice Because we have heard it again and again. So let’s say that is my least favorite piece of advice because it’s not helpful. And what you actually need to do first is to know yourself. So, take a commonly said quote, piece of advice, Belief that people have and turn it completely on its head, that is a pattern interrupt, because instead of the expected piece of advice, you are giving them the opposite. Another way that can break through this mental sleepwalking that we do is appealing to people’s emotion. So if you can get them angry, sad, elated, surprised, or laughing, all of these things are great ways to break through all of the noise that’s in your market and get people to pay attention to you.
This is why start-ups and companies will spend so much money on creating what they hope will become a viral video in terms of a commercial. they get people to pay attention, they might even share it with their friends. So you’re spreading that brand awareness among communities and people, not just with one person.
Now when you’re a serious business person, figuring out this pattern interrupt can feel a little trite, maybe a little cheesy, but it’s important because remember, people are actively trying to ignore you, on a subconscious level. They’re not doing it on purpose. But on a subconscious level, we don’t want to pay attention to what you offer, because that creates more mental work for us. you’re new to our world. So you have to give people a reason to pay attention, this is why Richard Branson went skydiving as a PR stunt. This is why companies do all sorts of crazy things that sometimes make us roll our eyes. But if it makes people actually sit up and pay attention, then you have accomplished step number one.
Step Number Two – Memory Tiggers
Memory triggers are one of the most important Tigger to raise Brand Awareness. It can be used by creating an association with your products or marketing strategies. Building association simply means giving a reminder of your presence to the audience on an everyday basis in such a way that they remember you or your products. Reinforcing the memory is crucial to create brand awareness in the first place.
Some big brands that have done this well, Kit Kat tried to make the association between their product that you always drink it with coffee. So that was their marketing message for a really long time And so whenever somebody sat down to drink some coffee, they would think about a Kit Kat. Or maybe you are going camping, and then mind automatically goes to s’mores which then automatically goes to Hershey’s Chocolate. So look for those places, those like rituals in people’s lives where you can associate your product or service to. Another way you can do this is by owning a signature style.
Tiffany is known for Tiffany Blue, they have even trademarked or copyrighted that specific shade of blue because it’s so recognizable. Like if you get that little blue box. This is where brand consistency can really play a role. Because you don’t want to change the way you look, feel, and talk every single time you come into contact with somebody because then you’re perceived as something new again. So you have to start that whole project of getting noticed again.
It’s more important, especially if you’re putting the time into getting noticed by people that you’re reinforcing your identity with some of these memory cues, whether that’s how you look, maybe it’s like a certain catchphrase, it’s like specific words that you use or a ritual that you are associating your business with.
To summarize – Give your clients or customers, or potential clients or customers, two things:
- You want to give them context about when they should purchase from you and consistency so that they recognize you
- Remember that they actually want to purchase from you.
Step Number Three – FIMILARITY
The brand awareness formula is all about frequency. What is Seen is Sold… It’s a psychological fact: the more familiar we are with a person, or some idea, or something else, the more we begin to like it. It’s weird, but it’s true. So focus on being consistent, keep showing up, keep consistent messages and stories and visual cues. so that people will begin to like you more over time.
Well, That’s it I hope these Tips may prove helpful to you and your Brand…