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Brand authenticity Speak a lot about you and your brand. How? let me use an analogy to help us think through it, because I don’t think the advice to just be yourself, or to just be authentic, is enough. I don’t think that that works in every situation, and I think that we still need to consider the other person. Because if you’re just being authentic, does that mean that you ignore everything that might help or aid another person? Serious thoughts…
Explaining Analogy of Brand Authenticity:
For example, you invited a friend, who I actually just knew over the Internet, to stay available at your house for a short visit. Now, if you were just being authentic you could have not cleaned up the house like left the dishes in the sink, and this new, your friend, would have seen all sides of you. Maybe this like not so great of you because you can leave clutter around and can be messy. But that wouldn’t have made the best experience for both of you.
What you will do? You will change the sheets on the guest bed before somebody comes and sleeps on them. that is still authentic because you are authentically caring about this person’s experience.
So this makes sense to get your brand ready for visitors, to be thoughtful about how you look, how you’re presenting yourself and your ideas, how you’re going to invite people in. Like, how you’re going to on-board clients, or invite your audience to play along and to engage with you. Be thoughtful in advance to make sure that the other person has an incredible experience when they’re invited into your brand.
Yes, you do it authentically, but you don’t have to just open the door to some messy Tuesday every time you have a friend over just because you want to be more vulnerable, or more real, or relatable, I guess. You show that you care by anticipating the other person’s needs. Like you’re can write your Wi-Fi password, down on a piece of paper, make sure that they have a comfortable place to stay, and that they understand the lay of the land. You might also explain to your friend, if they’ve never been over before, like what your house rules are. here’s the AC, air conditioning remote, so you can turn that on, etc. explaining to people like giving that enough thought in advance so that they have a really good experience.
This is exactly as same as building a really beautiful and accessible brand that’s going to get you both, where you want to go. To give people the experience you want to give them, and to impact the people that you want to impact, in the way that you want to impact them.
So I hope this analogy of having a house guest over permits you to feel okay about caring about how your brand looks, how it feels, and how it sounds. Because if you didn’t, you’d be hurting the experience that you have with your friend, or with your ideal client.
It doesn’t have to be so messy just for the sake of authenticity or being yourself.it might be like that sometimes, but I sincerely believe that we Have to show up at our best for people. It doesn’t mean that we’re not ever going to have a hard time. It is simply you placing your self analogy for your brand right.
So, what really is Brand Authenticity?
How do brands grow in this disruptive fashion environment as a consumer one is living between two counteracting forces the desire to fit in and be on-trend? the desire to express oneself and self-identity brands need to do the same. they need to understand spot and ride the trend wave they need to be able to do that quickly. Earlier merchants and designers saw the runway suits walk the streets and got a gut instinct for what was on trend today. a trend begins one part of the world and frictionlessly travels across the Internet and Facebook and arrives in the other place far faster the ability to analyze data and use analytical techniques to c-coming trends will be very useful. but what about expression brands need to understand that riding a trend wave can easily dilute them and they can seem other un-authentic to remain authentic brands need to maintain their self-identity.
KNOW! what they stand for what emotional and functional needs they feel for a consumer which categories and spaces they want to play in and with that combination continue to maintain pristine signals of what they sell to stand for.
Let’s Take Another Example of Brand Authenticity
Sneakers are trending the white Stansted sneaker can be seen everywhere. if a brand simply took the white sneaker changed the Adidas logo with its own logo and went on. that’s not authentic and that’ll only last so long what the brand needs to do is within the sneaker trend express itself with certain techniques fabrics prints and places that it wants its sneaker to be used this allows the brand to express itself with some separation.
I would recommend staying on trend but maintain self-expression. This is true Brand authenticity.