Do you also struggle and get confused while selecting a particular business amongst the endless list? Or, As a service provider, do you want to get rated by an esteemed organization? In either case, Better Business Bureau should be your one-stop solution.

Stick throughout the article to know about the non-profit organization, Better Business Bureau.

What is Better Business Bureau?

The Better Business Bureau (BBB) is a private establishment dedicated to raising trust in the consumer-business relationship. It is a non-profit organization that includes organizations that are more than 100 in counting, which adhere to the instructions and regulations of the governing council.

Better business bureau search includes organizations from the United States, Mexico, and Canada only. It helps people discover and vouch for businesses, brands, and charities they can rely upon.

When it comes to researching where you spend your money, they are the most suitable and reliable source. By Better Business Bureau, you can rummage around for feedback, find settled and unresolved claims against a company, and, most importantly, find general company ratings. It becomes feasible to inquire about an organization with the Better Business Bureau.

But how reliable is the ranking agency as a whole? The Better Business Bureau does not comes under the supervision or control of a government organization in any respect. About 400,000 companies in North America are backing the organization. In exchange, licensed companies are allowed to use the organization’s trademarked logo in their advertising materials. Accredited businesses get seen as legitimate, respectable organizations that follow ethical business practices.

Consumers now have access to free business reviews for over four million companies in North America, and they can complain against businesses with unresolved issues. The Better Business Bureau estimates that it receives over 885,000 customer complaints each year, with 75% of them being resolved.

Services offered by Better Business Bureau

Generally, BBB offers two services to customers, such as dispute resolution and database of the business.

Dispute resolution: When offering dispute settlement services to customers and corporations, the company serves as a third party. The BBB Council puts forward a set of protocols and regulations that gets forwarded to the organizations linked with BBB. After which, the protocols and rules get implemented by the organizations. When a complaint is filed with BBB against a company, BBB approaches the company and agrees to facilitate the dispute between the parties.

For using the program, businesses do not need to be BBB-recognized members. BBB settles disputes by mediation or low-cost or no-fee arbitration. As courts arrange for an alternative forum for arbitration, the entity cannot settle conflicts that are being resolved in a court of law.

Database of businesses: Besides conflict resolution, the BBB organization keeps a database of companies in North America. Both customers and companies can access it without spending a single penny. The information you get from it includes basic information about the business like services/products presented, the owner(s) name, business address, number of complaints lodged against the company, and customer insights.

Businesses are often given a letter grade, ranging from A+ to F, based on how they treat complaints, the length of time it takes to resolve disagreements, the number of complaints received.

How does Better Business Bureau work?

The bureau also provides customer education and some services to assist companies in implementing best practices. The BBB earns money from company memberships, allowing it to offer patron-free access to its list of business profiles. Individuals may use its website to look up specific companies or browse providers in a particular industry.

The Better Business Bureau also plays a role of a mediator between consumers and businesses. Consumers can start the process by clicking the “File a Complaint” link on a company’s profile online.

To keep their accreditation, companies must respond to complaints in a timely and satisfactory manner. Responding to concerns is optional for non-accredited organizations. However, doing this helps them improve their BBB ranking.

When a customer files a complaint, the company must reply within 14 days. If the bureau gets no answer to the primary request, it sends another notice to the company. Whether a company responds to a complaint or when it does not, the BBB informs the customer.

Even when a company responds to a request, it isn’t always to the customer’s approval. In this situation, the customer can ask for a second reply. Depending on the circumstances, the BBB may put forward that the conflict is resolved by negotiation. When the bureau closes a complaint, it gives one of five statuses: Resolved, Replied, Unsettled, Unanswered, or Non-Pursuable.

Accredited vs Non-accredited Businesses

Businesses may choose to turn into “accredited,” which means they must “respect the BBB’s mission and vision.” Even though the BBB website lists both accredited and unaccredited businesses, the certified status is importantly presented on the site and is often used by companies for marketing purposes.

Accredited companies are responsible for a large portion of the organization’s income. Businesses with a few hundred employees pay a few hundred dollars to more than $11,000 for those with 2,000 or more employees. To use the accreditation in online and print ads, the bureau charges members of the organizations.

Better Business Bureau Ratings

After abandoning its previous system that graded companies as satisfactory or unsatisfactory, the BBB has incorporated a school-style A+ to F rating system since January 2009. The ratings are based on 16 criteria listed next to each business analysis in the BBB database. At the outset, the BBB consigned the 17th factor for accredited businesses that paid a fee to the organization. After receiving criticism for favoring paying members, the organization eventually dropped the 17th element.

An organization must be in business for at least one year before applying for BBB accreditation. It must also be apparent in its corporate practices, with no unresolved grievances, adhere to the BBB advertisement standards, and be allowed to do business in its industry. Accredited companies must pay annual fees and extra fees for commemorations and the use of the BBB logo on their marketing supplies.

In addition to those fees, businesses must meet various other criteria to maintain accreditation, including maintaining a “B” or higher ranking, effectively managing customer grievances, and exhibiting open advertising practices.

How Are Ratings Calculated?

For several customers, the Better Business Bureau’s letter grades remain a critical factor in deciding whether to do business with a specific company or not. These rankings are based on several factors, with some weighing more seriously than others.

Each company is given or taken away points based on its results in 13 different fields, with a maximum score of 100. The amount of pending and one-sided complaints about the business, the form of business, failure to honor negotiation or arbitration, and the involvement of any government proceedings against the company are the most severely subjective variables.

After that, the numerical score is translated to a letter grade. For example, an “A+” is received with a score of 97 to 100, an “A” with a score of 94 to 96.99, and an “A-” with a score of 90 to 93.99.

The ratings are not a guarantee of a company’s reliability or performance, as stated by the bureau’s website. Still, consumers can trust Better Business Bureau Ratings of an organization or business, in contrast to any other details of the organization available on the internet for the analysis process.

Better Business Bureau Complaints

In case you want to propagate your grievances about an organization linked with the Better Business Bureau, you have diverse methods.

Although it may seem an old-school procedure, a telephonic conversation still ranks as the most trustworthy and user-friendly.

Here is the Better Business Bureau Phone Number, 1-888-672-2256. One may call on this number to file a complaint. However, you can also file a Complaint without calling on Better Business Bureau Phone Number. You may also choose to do that online on their official portal.

How do you check a business with Better Business Bureau?

Better Business Bureau Search is a great option for searching for a company or organization. You can get the necessary details of a Company by Better Business Bureau Search.

Choose the Name option above the search bar to find a specific business name. You’ll get presented with a menu of choices. Once you’ve chosen a business, you’ll be able to see the BBB rating as well as any feedback or cases appropriate to your pursuit.

To discover a category, go to the Category tab and type in the service you’re on the lookout for.  Now, you will be given a list of accredited choices that correspond to your search criteria. You may look up a company’s Better Business Bureau profile or request a quote from this page.

You can also search directly from the Better Business Bureau homepage if you’re looking for details on a specific company.

  • From the home page, head to the FIND A BUSINESS
  • You can just put the website address of any particular business to find Better Business Bureau search.
  • Fill in the business’s name, as well as the adjacent city and state.
  • Click on the search
  • Once you have found the chosen business, you can go through the BBB reports on that particular company from the shown choices.

Remember that if you want to leave feedback or file a complaint about a service you got, the Better Business Bureau is an excellent place to start.

Better Business Bureau FAQs

How do you get BBB Accreditation?

If you want to apply for certification, you may first read the BBB Accreditation Standards. For learning more about becoming a BBB Accredited Company, go to

Are BBB review and BBB complaints the same thing?

The answer is NO. A customer files a complaint when he or she seeks BBB’s assistance in resolving a dispute with a corporation, typically (but not always) involving a monetary dispute, and wishes to publicize the result. Customers may express their opinions – positive or negative – about companies in which they had a marketplace contact with BBB and the general public via customer feedback. Unlike other review sites, BBB asks customers to include their name, which it then shares with the company to validate the contact and get a response.

To conclude, Consumers nowadays have many choices for investigating businesses, including Yelp and Google Reviews. While each of these may be beneficial, none of them is 100% perfect in detecting unscrupulous or disappointing companies. That is also true of Better Business Bureau reviews. Although the BBB’s free profiles are widely available, the organization has been alleged of favoring businesses that pay membership fees in its grading system.

Therefore, we at Robust Story urge our readers to perform thorough research from diverse resources before associating with a business.

Also Read, about MBA Chaiwala’s success story

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